The winding roads of Ireland's Wild Atlantic Way hold stories many travelers miss. Cultural Roadmapp's innovative GPS audio tours bring these tales to life through your car speakers at just the right moment.
Their award-winning Road Trip IRELAND app features authentic local voices, music, and literary readings that transform your drive into a rich cultural experience. This hands-free tech guides you through Ireland while helping you see it like a local, all without taking your eyes off the breathtaking coastline.
About Roadmapp Enterprises Limited
Cultural Roadmapp Enterprises Limited is a travel technology startup company on a mission to reinvent the road trip. Its flagship product, a hands-free GPS-triggered audio tour app, allows users to experience the depth of local culture through immersive audio content such as exclusive interviews, music, poetry, narration, and so much more as they drive through iconic routes worldwide.
Their first initiative, created on the STQRY platform, is an app called Road Trip: IRELAND. It includes a series of GPS-triggered audio tours exploring seven counties along Ireland’s 1500-mile Wild Atlantic Way driving route, starting with County Clare. Nothing quite like this audio tour for motorists existed previously.
Having recently earned prestigious international, Irish, and American media awards, Cultural Roadmapp will expand its offerings in the near future with plans for exciting literary and popular culture audio tour apps for Europe and the U.K.
The Challenge
The Cultural Roadmapp team wanted to create a more authentic and immersive road trip experience and showcase all that Ireland has to offer. When the company’s Founder/CEO Deborah Schull and president Dr. Leah Bernini Cronin conceptualized the Cultural Roadmapp audio tour, they knew a GPS-enabled app would allow them to build out their idea.
Instead of making random stops along a route, visiting different sites and possibly missing out on some of the most interesting landmarks and stories of the area, a road trip audio tour could highlight the best aspects of the area that visitors crave when traveling. Instead of just seeing the sights, they could also listen to folklore, learn the history, and truly experience the culture.
“We wanted to offer world travelers an experience like no other—a unique immersion into the culture and heritage along Ireland’s Wild Atlantic Way driving route, inspired directly by the people, literature, and music of the island,” said Schull.
The Cultural Roadmapp team could easily handle the content piece of the app. Schull is an award-winning audio tour script writer, creating tours for clients such as the Reagan Library, Smithsonian Institution, and New York Botanical Garden in her career history. Cronin is an ethnographer and musician trained in Ireland. Schull and Cronin also had a personal connection to the area itself after living in Ireland for years.
“We take seriously our role in not only providing entertainment and inspiration, but also in helping to preserve Ireland’s cultural heritage by recording the oral histories and music/literary performances around which the audio tours revolve,” said Dr Cronin.
“We were honored that this contribution was recognized by the Irish Traditional Music Archive, which invited us to house our 200+ hours of audio recordings in its national repository in Dublin.”
The rich history of Ireland combined with Schull’s and Cronin’s expertise was a recipe for success. All they were missing was the supporting app technology and distribution. “The culture and heritage along this touring route (the longest in the world) is prodigious and incredibly rich. Yet, no existing driving app focuses on the Wild Atlantic Way or on its cultural heritage,” said Schull.
The Solution
The STQRY platform brought Cultural Roadmapp's vision to life, creating an immersive audio experience that revolutionizes how travelers explore Ireland. With sophisticated GPS triggers and expertly curated content, the Road Trip: IRELAND app has become indispensable for adventurers discovering the Emerald Isle.
"The app overflows with intuitive, user-friendly features," notes Schull. "What truly distinguishes it is the hands-free GPS technology that instantly transports listeners into authentic Irish culture. This functionality is essential—travelers can fully appreciate the stunning landscapes while simultaneously absorbing rich audio content."
The app connects location-triggered geo alerts to the vehicle's sound system, creating an intimate experience while users enjoy Ireland's breathtaking scenery. What makes this experience particularly powerful is the thoughtful integration of several key technical elements:
- GPS-Enabled Content with Precise Triggers
- Seamless Autoplay Audio Integration
- Advanced Interactive Mapping
- Comprehensive Audio Tours with Rich Cultural Content
- Full Online and Offline Accessibility
- Customizable Self-guided Exploration Options
Beyond core navigation, the app delivers local interviews, literary readings, Irish humor, and traditional music. Travelers can access personal recommendations and participate in an engaging scavenger hunt, crafting unique experiences whether journeying solo or with companions.
An unexpected benefit emerged during the pandemic—the app's naturally socially-distanced approach to exploration. "In today's COVID-conscious world, the ability to enjoy culturally immersive travel while maintaining appropriate distance from others has proven invaluable," Schull observes.
This development highlights the significance of digital experiences in travel's evolving landscape, where future journeys will likely prioritize personalization, privacy, and safety—elements that Cultural Roadmapp already delivers through STQRY's technology.
— Deborah Schull, Founder/CEO, Cultural RoadmappOne of the most standout features is the hands-free GPS technology, which immediately transports listeners to the depths of authentic Irish culture. This feature is key, as one can admire the landscape while listening to the audio content.
The Result
After the success of Road Trip: IRELAND, Cultural Roadmapp plans to take this audio experience to travelers on iconic driving routes worldwide in the coming years. “Developing our four-part series of audio tours for Ireland’s Wild Atlantic Way driving route has given us a prototype that we can now confidently use as a model for our future app productions,” said Schull.
This expansion is already in production. The series’ second tour, Cork & Kerry, is set to launch in Summer 2021. They also have Galway & Mayo and Sligo & Donegal tours coming in 2022, and plan to re-launch the Clare tour this Spring.
Road Trip: IRELAND’s immersive app experience has earned Cultural Roadmapp acclaim from all over the world, including awards such as Ireland’s Digital Media Award (Best Use of Mobile), America’s Interpretive Media Award (Digital Media), and the international Travel & Hospitality Award (Best Cultural Tour Operator - Ireland).
This praise extends to the app’s user base as well. “Users of our audio tour app for motorists have been unanimously enthusiastic, and particularly appreciative of the way it lets them immerse themselves in original, exclusive, unvarnished cultural content,” said Schull.
Road tripper and app user Frank O. admired the union of modern technology with historical knowledge of the area. “Amazing and enchanting content combined with a visionary application of technology.” User Ian M. echoed this sentiment saying, “Fantastic idea and great implementation. A really creative and helpful way to help travelers get the ‘real Ireland’ beyond the touristy areas.”
Schull was grateful for STQRY’s customer support throughout the initial app build and beyond. “As a small, bootstrapped startup, we are learning the technology as we go,” she said. “We have had only positive experiences working with STQRY and its prior iterations; our contacts at the company have always been there for us to answer questions and advise on best practices...We’re glad they are constantly enhancing the platform.”
If you’re visiting Ireland any time soon, download the Road Trip: IRELAND app and experience the “real Ireland” as you drive through this enchanting country.
Create Your Own GPS Audio Tour App Today
Cultural Roadmapp’s award-winning app is proof that immersive storytelling and innovative tech can transform any road trip into a rich cultural experience. With STQRY, they brought their vision to life—no prior coding required.
Ready to launch your own location-aware audio tour? Explore STQRY today and try the STQRY Builder for free to start sharing your stories with travelers everywhere.