Running tours is easy. Making them unforgettable? That's the challenge.
You've got the logistics down. Your booking system works. Routes are planned. Tour guides show up on time. But the truth is your competitors have all that figured out too.
What then separates a tour people forget from one they rave about to friends? The experience itself.
Most tour software handles the business side well but does not fully take the visitor experience to the next level. That's the gap STQRY fills.
STQRY transforms your existing tour operations into an experience powerhouse. It's not about replacing what you have. It's about adding the layer that drives engagement, boosts revenue, and turns first-time visitors into loyal advocates.
The Reality of Traditional Tour Operator Software
Your current software probably handles bookings, schedules, and payments well. But does it make your tours more engaging? Does it help you stand out in a crowded market? Most traditional tour platforms cannot. They focus on operations, not experiences.
This causes problems. Repeat bookings drop because there is no reason to return. You compete on price instead of value. Upsell opportunities are lost because you cannot offer premium content or personalized experiences.
In a market with hundreds of tour operators, “just okay” is no longer enough. Travelers today expect digital integration. They use apps for navigation, learning, and entertainment.
When your tour does not meet that standard, you are missing opportunities and falling short of expectations.
STQRY’s Award Winning Software for Tour Operators
Choose from a suite of powerful tools designed to help you create, manage, and scale interactive self-guided tours.
STQRY Apps
With STQRY Apps, you can build interactive self-guided tours that engage visitors from the moment they open your branded mobile experience. They’re welcomed by a beautifully designed interface that reflects your brand and sets the stage for an unforgettable tour.
As visitors move through the tour, audio guides unfold the narrative and deepen the story at every stop. They bring each location to life with rich storytelling, videos, or AR elements. The guides are triggered automatically by geofencing or bluetooth beacons.
AR moments then bring scenes to life right in front of them. They can see historical buildings as they once stood, explore artifacts reconstructed in 3D, or watch characters “appear” to share their stories.
Videos add even more context, revealing behind-the-scenes details they can’t access in person.
And with quizzes, challenges, and gamified milestones woven in, the entire journey becomes memorable, personal, and impossible to forget.
STQRY Fleet
STQRY Fleet provides visitors with convenient access to audio tours and enriched content through devices supplied and managed by your organization. These devices can include tablets, smartphones, or specialized tour equipment tailored to your needs.
Visitors simply pick up a device when they arrive, and everything they need is already loaded and ready to go.
This is the same powerful STQRY mobile tour experience—audio guides, videos, interactive content—but delivered through devices you control. No downloads required. No compatibility issues. No worrying whether visitors have enough phone battery or data.
You manage everything from one central dashboard. Load content, update information, track which devices are in use, and ensure each one is charged and ready for the next group. It's seamless for visitors and completely controllable for you.
STQRY Fleet, just like STQY Apps, is perfect for multilingual tours or mixed-language groups. It supports 50 languages, including most European and Asian languages, Arabic, Hebrew, and indigenous languages like Māori.
STQRY Marketplace
STQRY Marketplace lets you turn your tours, experiences, and premium content into a 24/7 revenue engine.
With STQRY Builder, you can craft engaging, interactive tours in just a few clicks and list them directly on STQRY Marketplace, where travelers can discover and purchase them.
Flexible pricing tiers give you full control to monetize your audio guides and maximize earnings effortlessly.
Once your tours are listed, the marketplace helps you reach more visitors than ever. It promotes your content across STQRY’s network and other channels, keeping your experiences in front of eager travelers.
Even when you’re not running tours, your content continues to captivate and generate income.
How Tour Operators Can Earn With STQRY
STQRY offers multiple ways for tour operators to generate revenue and maximize the value of their content. Here are some of the key methods:
1. Code Redemption
You can offer and sell access codes through STQRY, your own website, or third-party platforms. These codes allow visitors to unlock specific content from your published tours.
2. In-App Purchases
Enhance your visitors’ experiences by creating bundled tours and offering them as in-app purchases. This flexible approach makes it easy to sell premium content directly to your audience.
3. Promotion
Collaborate with local businesses to promote and sell your tours and in-app offerings. These partnerships help expand your reach and attract more visitors to your experiences.
Why STQRY is a Perfect Partner for Tour Operators
Plenty of tools promise to improve tours. STQRY actually delivers. Here's what sets us apart.
Proven Experience
Since 2006, STQRY has been delivering interactive tours and digital experiences worldwide. This experience allows us to create a platform that meets the unique needs of tour operators, museums, and cultural institutions
Easy, No-Code Design
With STQRY Builder, you can quickly design, launch, and update self-guided tours without any coding skills or technical expertise. This makes it simple to bring your ideas to life and continually deliver engaging experiences to your visitors.
Scalable
Build and manage multiple tours from a single platform. Start with one tour and effortlessly expand your offerings as your business grows. Launch seasonal experiences, create themed collections, or design specialized tours without rebuilding your system or needing new technology.
Data-Driven Insights
The STQRY Analytics Dashboard lets you monitor and understand visitor behavior in real time. Use these data-driven insights to see which tours and content are most engaging, track visitor preferences, and optimize experiences accordingly.
Custom-Designed App
Publish your tours in a fully branded app that reflects your organization’s identity. STQRY supports Android, iOS, and web platforms, giving your visitors a seamless experience across devices.
Excellent Customer Support
STQRY offers dedicated customer support from building and publishing your tours to troubleshooting and optimizing your experiences. Our team is always available to ensure your tours run smoothly. With STQRY’s support, you can deliver a seamless and engaging experience for every visitor.
Get Started With STQRY Today
The tour industry is evolving rapidly. Operators who embrace interactive, digital experiences are capturing market share. Those clinging to traditional approaches are losing ground.
STQRY makes the choice easy. No lengthy implementation. No technical expertise required. Just powerful tools that immediately elevate what you offer visitors.
Your tours have great content and knowledgeable guides. STQRY amplifies those strengths through technology that today's travelers expect. The result? Higher engagement, better reviews, increased repeat bookings, and new revenue opportunities.
Ready to see the difference? Discover how STQRY transforms ordinary tours into extraordinary experiences.