From No Time to Showtime: How STQRY Simplifies Tourism Technology

At the 2025 Host Tech Conference, the Digital Catalyst Survey revealed a truth that echoes across the tourism and hospitality industry worldwide: the greatest barrier to digital transformation isn’t cost or skepticism. It’s time.

Survey highlights:

76% say the effort required to implement new technology is their biggest challenge
65% cite limited staff skills and capacity
Nearly 90% are already using—or plan to use—AI within the next year

The appetite for innovation is there. What’s missing is the bandwidth to make it happen.

This is the paradox destinations face globally: teams are stretched thin running daily operations, yet demand for seamless, tech-driven visitor experiences keeps growing. The result? Businesses feel caught between wanting to embrace digital solutions and lacking the resources to get them off the ground.

That’s where STQRY comes in.

From Barrier to Breakthrough

The very challenge that feels like the biggest barrier, limited staff time, is exactly what STQRY is built to solve.

Instead of asking your team to learn complex new systems or take months to roll out a digital initiative, STQRY makes the process fast, intuitive, and supportive.

No-Code Builder – Create apps, kiosks, and digital collections without needing developers. Your staff can design and launch experiences through a simple, customizable interface.

Intuitive Tools – With STQRY, your team can:

Upload and update content instantly – Add images, audio, video, text, or AR through a simple web-based builder. Updates are published immediately, so staff can make changes as they go.
Guide visitors with maps – Choose from street, satellite, or custom indoor layouts. Maps automatically show the visitor's location and nearby points of interest.
Support diverse audiences – Reach more people with 50+ languages, accessibility features like voiceover and image descriptions, and full offline access.
Generate audio automatically with text-to-speech – Create professional-quality audio guides in minutes by typing or pasting text into the builder. With multiple languages and voice options available, your team can quickly produce multilingual tours. No recording studio required.
Engage visitors in real time – Use geofenced alerts or iBeacons to trigger content automatically, giving guests the right story at the right moment.
Keep tours fresh and fun – Offer multiple routes, add quizzes, and update content without rebuilding from scratch.

These tools don’t just reduce technical headaches—they give your staff the ability to test, improve, and manage digital experiences without pulling time away from day-to-day operations.

Hands-On Support – Of course, even intuitive tools are better with expert guidance. That’s why our customer success team and network of partners act as an extension of your staff, helping with implementation, training, and strategy. We’re proud to average a web chat response time under 90 seconds, and our global team is available 20 hours a day, 6 days a week.

By removing complexity, STQRY helps tourism operators save hours, launch faster, and deliver richer visitor experiences even when time and resources are tight. Even small teams can go from idea to launch in weeks. For example, World of Wine used STQRY’s no‑code platform to build and launch a fully functional app in just three weeks.

Why This Matters Globally

These findings were collected in New Zealand’s Queenstown Lakes region, but the pattern is universal. Whether it’s a cultural institution in Europe, a heritage site in the U.S., or a boutique hotel in Asia, the story is the same:

Staff time is stretched thin.
Implementing new tools feels daunting.
The desire to embrace digital experiences is strong, but execution lags behind.

This “two-speed digital environment” identified in the survey, where some organizations move ahead confidently while others remain stuck at the starting line, is not unique to one market.

And that’s why the solution can’t be one-size-fits-all. Technology needs to meet organizations where they are, with tools that scale to fit both the digitally emerging and the digitally confident.

By offering a flexible, no-code, customizable platform, backed by a team that knows the industry inside and out, STQRY ensures destinations of every size can turn ambition into action, without overloading their staff.

Turning Ambition into Action

The survey revealed what operators want most from technology:

Increase sales and revenue (58%)
Boost customer satisfaction and experience (21%)
Simplify operations and reduce admin (12%)

They’re survival goals in a competitive, post-pandemic market where margins are tight and visitor expectations are higher than ever.

This is exactly where STQRY delivers. Each solution is designed to address operators’ top priorities:

STQRY Apps & Guide: Self-guided tours and branded apps that drive ticket sales and create new revenue streams.
STQRY Kiosk – Digital labels and interactive displays that enhance visitor satisfaction while reducing reliance on staff for repetitive questions.
STQRY Collect – A simple way to digitize and publish archives, making content more accessible without adding extra admin hours.
STQRY Fleet – Shared devices loaded with guided experiences, removing barriers for visitors without smartphones while streamlining onsite operations.

In short: STQRY helps operators achieve the exact outcomes they’re asking for, more revenue, happier visitors, and lighter workloads, all without demanding extra time from their already busy teams.