Enhancing Fan Engagement: How STQRY Apps Bring Sports Stories to Life

From stadiums and hall of fame exhibits to guided walking tours, discover how sports destinations are using STQRY to create deeper connections with fans worldwide.

From unforgettable moments and legendary players to the hometowns, halls, and clubs that preserve them, fans crave a connection to the passion, history, and shared spirit of competition.

More than just physical spaces, halls, museums, and clubs stand as vessels of legacy, identity, and emotional resonance. 

For curators, destination managers, and marketing leaders, these sites are cultural anchors that build community and loyalty. Fans are there for the emotions, memories, and sense of belonging these stories inspire.

Today, sports destinations are turning to digital solutions like STQRY Apps—an easy-to-use mobile tour and app builder—to transform these stories into immersive, interactive experiences. 

Whether it’s a self-guided walking tour through Wrexham AFC’s football heritage or a multimedia exhibit inside the Green Bay Packers Hall of Fame, STQRY helps venues engage fans of all ages—on-site or from anywhere in the world.

The Rise of Digitally Enhanced Sports Destinations

Across the sports world, organizations are reimagining how they share their stories. Fans today expect immersive, emotionally resonant, and accessible experiences that connect them to history in new ways—whether they’re visiting in person or engaging from afar.

Research across cultural institutions shows clear trends driving this evolution. In the sports sector, these shifts are especially significant: the global fan engagement market is projected to grow from $6.7 billion in 2024 to $8.1 billion in 2025, driven by the need for more engaging and shareable experiences:

• Hyper-personalized experiences are quickly becoming the new standard. From choose-your-own-adventure tours and behavior-driven content recommendations to geofenced push notifications, visitors increasingly expect experiences that adapt in real time to their unique interests and movements. This level of personalization not only deepens emotional engagement but also builds loyalty by making each journey feel crafted just for them.
• Augmented Reality(AR)  & Virtual Reality (VR)—AR/VR technologies are a promising addition to the “edtech” space due to their immersive nature, ability to share information in new and engaging ways, and potential to offer experiences that can mitigate barriers related to cost or distance. According to FTI Delta, extended reality has the potential to redefine engagement by allowing fans to see statistical overlays and data analysis, have virtual athlete meet-ups, and even shop and try on merchandise in real time.
• Accessibility features like language choice, audio narration, and intuitive navigation ensure inclusivity and broader reach. The World Health Organization (WHO) estimates that 1.3 billion people, or 16% of the global population, live with disabilities. These disabilities can be both seen and unseen: from mobility limitations to visual or auditory impairments, and neurocognitive differences. By developing and implementing accessibility strategies, sports organizations can reach an underserved global population.
• Gamification—interactive challenges, trivia, and digital rewards—boosts emotional engagement and loyalty. Studies show that adding gamification strategies to your experience can boost engagement by an impressive 48%, making it a powerful tool for enhancing visitor satisfaction and increasing word-of-mouth.
• Social sharing turns fans into advocates and amplifies reach. Platforms like TikTok and Instagram are instrumental in helping fans discover new experiences.

These shifts are transforming sports destinations from static showcases into dynamic, visitor-centric experiences, blending history with new digital possibilities.

Read on to explore four inspiring STQRY-powered apps that are reimagining the fan experience.

STQRY in Action

Green Bay Packers Hall of Fame

At iconic Lambeau Field, the Green Bay Packers Hall of Fame brings over a century of football history to life. From Lombardi’s desk to the 13 Below Ice Bowl Theater, visitors journey through more than 20 stops—each narrated by Wayne Larrivey, a beloved voice for Packers fans. The STQRY-powered app helps visitors explore these rich stories at their own pace, from the evolution of equipment to the traveling Thorp Trophy and the legendary quarterbacks that shaped the game.

Features & Highlights

• 22 self-guided stops with audio narration and video introductions.
• Trivia challenges and highlight reels for interactive learning.
• Flexible pathways—visitors can dive into any stop they choose or follow the full journey.
• Immersive storytelling that resonates with fans of all ages, building loyalty and repeat visits.

Connecticut Boxing Hall of Fame

Housed inside Mohegan Sun Casino, this nonprofit museum celebrates 93 inductees, honoring the grit and triumphs of Connecticut’s boxing community. STQRY transforms these exhibits into a personal journey, letting visitors explore by class year or by name, and even save favorites for future exploration.

Features & Highlights

• Personalized pathways to learn about individual boxers and their stories of perseverance.
• Audio narration and in-depth text create an immersive experience.
• A favorites feature to let visitors build their collection of stories.
• A seamless blend of history and mobile-first access—available on site and beyond.

Utah Sports Hall of Fame Museum

This downtown Salt Lake City museum showcases the legacies of Utah’s athletic heroes—coaches, athletes, administrators, and community contributors. The STQRY-powered app invites visitors to dive deeper with interactive biographies, embedded videos, and guided pathways, all while educating about Utah’s unique sporting spirit.

Features & Highlights

• Guided museum tours and a “Top 12” highlights tour to showcase must-see exhibits.
• A 20-question trivia quiz that invites fans to test their knowledge, like guessing how many assists John Stockton had in his career.
• QR codes at the end of the tour to gather visitor feedback and reviews.
• Navigation support with map integration—making exploration easy and fun.

Wrexham AFC Walk & Tour

Wrexham AFC’s heritage extends beyond the pitch—it’s woven into the city’s pubs, landmarks, and vibrant community. STQRY powers a self-guided walking tour narrated by longtime match commentator Mark Griffiths, blending the club’s football culture with local flavor.

Features & Highlights

• 14-stop, 90-minute walking tour, weaving together local landmarks, pubs, memorials, and cultural hotspots.
• Stories of Wrexham’s industrial heritage and community icons, alongside football legends.
• Available in English and Welsh, with updates and new tours planned for the future.
• Links to book guided tours for further discovery, like the Wrexham Lager Tasting Tour or the city’s historic ghost walks.

Key Takeaways

• Interactive storytelling builds deeper connection

Personalized journeys, quizzes, and audio at each station transform static exhibits into engaging fan experiences.

• Mobile-first platforms empower inclusive design

STQRY supports offline access, 55+ languages, and accessibility tools like sign language video.

• Gamification drives loyalty and repeat visitation

Quizzes, badges, and challenges are effective tools for boosting engagement and fan satisfaction.

• Rich media enhances emotional resonance

Audio, video, images, and embedded web content make stories more vivid and memorable.

• Data-informed personalization adds value

Favorites, user preferences, and behavior analytics help tailor experiences and encourage return visits.

How long does it take to launch a STQRY-powered app?

STQRY provides dedicated onboarding, training, support, and concierge services to help build your app or kiosk. With customization based on your timeline, deployment is smooth and stress-free. You can be up and running in minutes, not months.

What’s the investment to launch an app with STQRY?

STQRY Apps standard plan starts at just $208 per month, with discounts available for small organizations and non-profits. If you’re planning to sell your content, we even have plans that start at just $20 per month with a small per-download fee. For venues looking to expand their reach within a shared tourism ecosystem, STQRY Guide offers a cost-effective way to list your experience in a collective portal app.

Ready to Take the Next Step?

Curious to explore how STQRY Apps can help your hall of fame, sports museum, or club create a storytelling destination that resonates with today’s fans?

Schedule a free demo today to see how easy it is to bring your stories to life with the STQRY builder—and meet the growing expectations of your fans.