How to Gamify Your STQRY-Powered Experience and Boost Engagement

Gamification is an exciting and effective way to boost visitor engagement, making experiences more interactive and memorable. By integrating elements such as quizzes, scavenger hunts, and rewards, you can encourage visitors to explore further, learn more deeply, and enjoy a more immersive experience. Studies show that adding gamification strategies to your experience can boost engagement by an impressive 48%, making it a powerful tool for enhancing visitor satisfaction and increasing word-of-mouth. 

In this guide, we’ll introduce the basics of gamification and provide practical ideas for implementing it across your STQRY-powered experience—whether it’s an app, kiosk, or digital tour guide—to transform your visitor journey into an engaging adventure.

What is Gamification?

Gamification is the use of game-like elements in non-game contexts to motivate and engage participants. It leverages the human psychological drive for competition, rewards, and social interaction to make activities more enjoyable and effective. When applied to a STQRY-powered experience, gamification can range from interactive quizzes and scavenger hunts to a rewarding badge system that recognizes visitor achievements.

Benefits of Gamification:

• Boosts Engagement: Gamified experiences keep visitors actively involved, sparking their curiosity and motivating them to explore further.
• Enhances Learning: Through interactive challenges and quizzes, visitors can retain information more effectively, making their experience both fun and educational.
• Encourages Return Visits: By offering digital badges or rewards, you create an incentive for visitors to return to complete more challenges and explore additional content.

Examples of Successful Gamification:

USACE Jr. Ranger Adventure

The USACE Jr. Ranger Adventure app invites children and families to explore U.S. Army Corps of Engineers sites with interactive activities. As visitors navigate various locations, they earn digital badges, which can be exchanged for a physical Jr. Ranger badge from a Park Ranger upon completing all activities. This badge-based reward system not only encourages young explorers to learn about the environment but also enhances engagement by making each site a unique destination with its own reward.

Bandera History and Art Museum

The Bandera Natural History and Art Museum’s app gives visitors access to collections that range from life-sized dinosaur models to artifacts from New Spain. Gamification tactics like quizzes are embedded in the app, testing visitors’ knowledge about the exhibits they’re exploring. These quizzes add an educational layer and make each visit more engaging, especially for students and lifelong learners interested in history and art.

Experience GWCCA

The Georgia World Congress Center Authority’s app lets visitors dive into the campus’s landmarks, such as the Georgia World Congress Center, Centennial Olympic Park, and Mercedes-Benz Stadium. The app includes scavenger hunts that guide visitors across these sites, offering a self-paced, exploratory way to learn about the campus’s history and architecture. Scavenger hunts make the experience interactive and help visitors navigate large spaces with purpose and excitement.

Gamification transforms an experience from passive observation to active participation, making it memorable and meaningful.

Ideas for Gamifying Your Visitor Experience

If you’re ready to add gamification to your STQRY-powered experience, here are some engaging tactics you can try:

• Quizzes and Challenges: Integrate quizzes at key points in your tour to engage visitors in a fun test of their knowledge. For instance, after viewing a dinosaur exhibit, a quiz could ask visitors questions like “How long ago did this dinosaur roam the earth?” Immediate feedback with additional facts helps visitors learn and adds a layer of discovery.
• Scavenger Hunts: Scavenger hunts encourage visitors to explore different locations or engage with various aspects of your content. By using STQRY’s geofencing and interactive content features, you can set up scavenger hunts that prompt visitors to find clues at specific sites. This approach keeps visitors moving and adds an element of mystery, making the experience feel like an adventure.
• Rewards and Badges: Implement a reward system to recognize visitor achievements. For example, award digital badges for completing a quiz, visiting all locations in a gallery, or finishing an entire tour. These badges can be collected on the visitor’s profile, giving them a sense of accomplishment and a reason to explore further. Consider tying digital badges to real-life perks, like gift shop discounts, for added motivation.
• Timed Challenges and Speed Runs: For visitors who love a challenge, add a timed element. For example, a scavenger hunt across a city’s historical district could encourage visitors to complete the journey within a set timeframe. Timed challenges add excitement and an element of friendly competition, motivating visitors to stay engaged.

These gamification ideas can be easily tailored to different types of experiences, from museum tours to nature walks, giving your visitors more ways to enjoy and explore.

Implementation with STQRY

STQRY offers tools across its products to make it easy to add gamified elements that engage visitors. Here’s how to bring these gamification strategies into your STQRY-powered experience:

• Adding Quizzes: In the STQRY builder, select the quiz module to create interactive quizzes within your app or kiosk. You can enter questions, provide answer options, and customize feedback for each response. Strategically place quizzes throughout the experience—like at the end of an exhibit section or after a major tour stop—to reinforce key information and add an interactive educational component.
• Setting Up Scavenger Hunts: Use STQRY’s geofencing feature to create a scavenger hunt that guides visitors through different locations. Set up geofenced areas around points of interest, each with clues or trivia that reveal content as visitors arrive. This feature is perfect for outdoor sites, large campuses, and museum galleries where visitors can enjoy moving from point to point, discovering new insights as they go.

• Implementing Rewards and Badges: STQRY’s builder allows you to set up a digital badge system that recognizes visitor achievements, such as completing a quiz or visiting all geofenced locations. Badges can be displayed in a “Profile” section or dashboard, allowing visitors to track their progress and feel a sense of accomplishment. For an added incentive, consider offering digital coupons or exclusive access to additional content for specific achievements.
• Incorporating Timed Challenges: Although STQRY doesn’t have a built-in timer, you can encourage timed challenges by simply adding a prompt. For instance, at the start of a scavenger hunt, prompt visitors with a challenge to complete it within a certain timeframe. This adds a layer of excitement and helps keep visitors engaged in a competitive yet fun way.

STQRY’s tools allow you to turn an experience into an interactive journey, where visitors can engage at their own pace while still being incentivized to explore and learn more.

Conclusion

Gamifying your STQRY-powered experience is a fantastic way to increase visitor engagement and create a dynamic, memorable journey. With elements like quizzes, scavenger hunts, rewards, and timed challenges, you can transform an ordinary tour or exhibit into an exciting adventure. Start integrating these features across STQRY’s suite of products today, and watch as your visitors delve deeper, enjoy their experience more, and return for new challenges. With STQRY’s tools at your fingertips, the possibilities for creating an unforgettable, gamified experience are endless.